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English naming and code‐mixing in Thai mass media
Author(s) -
SNODIN NAVAPORN SANPRASERT
Publication year - 2014
Publication title -
world englishes
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.6
H-Index - 49
eISSN - 1467-971X
pISSN - 0883-2919
DOI - 10.1111/weng.12071
Subject(s) - code mixing , world englishes , indigenous , linguistics , mass media , thais , assimilation (phonology) , english language , print media , language contact , population , sociology , code switching , advertising , media studies , business , newspaper , demography , ecology , philosophy , biology
This paper examines the increasing role of English in the modern day mass media of Thailand, and the rapid increase in the use of English names and code‐mixing since the turn of the century. It provides a description of the present day phenomena of English naming and code‐mixing in both the broadcast and print media of Thailand. The paper also provides an assessment of the impact of English, which explains the adoption of English names or English‐Thai hybrids, and the assimilation of Western cultural dimensions by the indigenous population of Thailand, who use English as a foreign language. The intended audience of the mass media in this study are Thais. The data supports knowledge about the widespread use of English among users in the Expanding Circle, and about world Englishes as mixed codes that are used among people who share a common language, other than English, for their intranational communication.