The relative efficacy of telephone and email reminders to elicit blood donation | Zendy

Germain M. | Zendy; Godin G. | Zendy

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The relative efficacy of telephone and email reminders to elicit blood donation

Author(s) -

Germain M.,

Godin G.

Publication year - 2016

Publication title -

vox sanguinis

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.68

H-Index - 83

eISSN - 1423-0410

pISSN - 0042-9007

DOI - 10.1111/vox.12316

Subject(s) - phone , medicine , donation , blood donations , phone call , blood donor , randomized controlled trial , telephone number , family medicine , immunology , computer science , philosophy , linguistics , economics , economic growth , computer network

The aim of the study was to test the relative efficacy of telephone and email reminders to trigger blood donation. A sample of 3454 donors was randomized to one of three conditions: phone only ( n = 1176), email only ( n = 1091) and phone + email ( n = 1187). There was a higher proportion of donors who registered to give blood in the phone + email condition (18·45%) compared to the other two conditions ( phone : 15·73%, P < 0·05; email : 13·20%; P < 0·001); this effect was apparent only in men. The phone and email conditions did not differ significantly ( P = 0·16), suggesting equivalent efficacy.

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