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The relative efficacy of telephone and email reminders to elicit blood donation
Author(s) -
Germain M.,
Godin G.
Publication year - 2016
Publication title -
vox sanguinis
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.68
H-Index - 83
eISSN - 1423-0410
pISSN - 0042-9007
DOI - 10.1111/vox.12316
Subject(s) - phone , medicine , donation , blood donations , phone call , blood donor , randomized controlled trial , telephone number , family medicine , immunology , computer science , philosophy , linguistics , economics , economic growth , computer network
The aim of the study was to test the relative efficacy of telephone and email reminders to trigger blood donation. A sample of 3454 donors was randomized to one of three conditions: phone only ( n = 1176), email only ( n = 1091) and phone + email ( n = 1187). There was a higher proportion of donors who registered to give blood in the phone + email condition (18·45%) compared to the other two conditions ( phone : 15·73%, P < 0·05; email : 13·20%; P < 0·001); this effect was apparent only in men. The phone and email conditions did not differ significantly ( P = 0·16), suggesting equivalent efficacy.