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Color Naming Reflects Both Perceptual Structure and Communicative Need
Author(s) -
Zaslavsky Noga,
Kemp Charles,
Tishby Naftali,
Regier Terry
Publication year - 2019
Publication title -
topics in cognitive science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.191
H-Index - 56
eISSN - 1756-8765
pISSN - 1756-8757
DOI - 10.1111/tops.12395
Subject(s) - colored , perception , psychology , cognitive psychology , perceptual system , linguistics , communication , sociology , philosophy , neuroscience , anthropology
Gibson et al. ([Gibson, E., 2017]) argued that color naming is shaped by patterns of communicative need. In support of this claim, they showed that color naming systems across languages support more precise communication about warm colors than cool colors, and that the objects we talk about tend to be warm‐colored rather than cool‐colored. Here, we present new analyses that alter this picture. We show that greater communicative precision for warm than for cool colors, and greater communicative need, may both be explained by perceptual structure. However, using an information‐theoretic analysis, we also show that color naming across languages bears signs of communicative need beyond what would be predicted by perceptual structure alone. We conclude that color naming is shaped both by perceptual structure, as has traditionally been argued, and by patterns of communicative need, as argued by Gibson et al. —although for reasons other than those they advanced.