Simulating Spatial Dynamics and Processes in a Retail Gasoline Market: An Agent‐Based Modeling Approach

Simulating the dynamics and processes within a spatially influenced retail market, such as the retail gasoline market, is a highly challenging research area. Current approaches are limited through their inability to model the impact of supplier or consumer behavior over both time and space. Agent‐based models ( ABMs ) provide an alternative approach that overcomes these problems. We demonstrate how knowledge of retail pricing is extended by using a ‘hybrid’ model approach: an agent model for retailers and a spatial interaction model for consumers. This allows the issue of spatial competition between individual retailers to be examined in a way only accessible to agent‐based models, allowing each model retailer autonomous control over optimizing their price. The hybrid model is shown to be successful at recreating spatial pricing dynamics at a national scale, simulating the effects of a rise in crude oil prices as well as accurately predicting which retailers were most susceptible to closure over a 10‐year period.