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Is ‘City Branding’ Worth Re‐Visiting?
Author(s) -
Kavaratzis Mihalis
Publication year - 2020
Publication title -
tijdschrift voor economische en sociale geografie
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.766
H-Index - 55
eISSN - 1467-9663
pISSN - 0040-747X
DOI - 10.1111/tesg.12403
Subject(s) - assertion , identity (music) , field (mathematics) , sociology , reflection (computer programming) , place branding , public relations , aesthetics , brand identity , advertising , marketing , media studies , tourism , business , political science , law , art , computer science , mathematics , pure mathematics , programming language
This commentary attempts to briefly but critically discuss some of the potential factors that have made the 2005 article 'City Branding: An effective assertion of identity or a transitory marketing trick?' a well‐known and extensively cited article in the field of place branding. It includes an account of the major sources of inspiration and the main intentions of the article, as well as a necessarily personal reflection on its shortcomings.