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In Blockchain We Trust: Does Blockchain Itself Generate Trust?
Author(s) -
Shin Donghee,
Bianco William T.
Publication year - 2020
Publication title -
social science quarterly
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.482
H-Index - 90
eISSN - 1540-6237
pISSN - 0038-4941
DOI - 10.1111/ssqu.12917
Subject(s) - blockchain , affordance , heuristics , computer science , usability , perspective (graphical) , internet privacy , dimension (graph theory) , computer security , human–computer interaction , artificial intelligence , operating system , mathematics , pure mathematics
Objectives This study considers the affordance of users' perceived technological property of blockchains and investigates how users discover the possible actions that can be performed within blockchain media. With a focus on the role of trust, it analyzes how motivational affordances in blockchain media influence user experience Methods Qualitative methods are used to obtain the depth of understanding and elicit the perspective of blockchain media. We then conduct a survey to analyze the affordance of trust in the acceptance of blockchain media Results Our confirmed model indicates a heuristic dimension of trust regarding underlying ties to affective and technologicalaffordances. These findings imply that cognitive heuristics affect users' decision making about privacy and security on blockchain media. These heuristics lead users to engage in uncertain and even risky transactions in blockchain media. Conclusions Despite the exponential growth in blockchain development, there has been little attention paid on how technological innovations of blockchains can produce value in the media sector. Our findings provide a lens to understand the blockchain's usability problems by pairing heuristics to blockchain design and user experience principles.