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One Group, Two Worlds? Latino Perceptions of Policy Salience Among Mainstream and Spanish‐Language News Consumers
Author(s) -
GomezAguinaga Barbara
Publication year - 2021
Publication title -
social science quarterly
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.482
H-Index - 90
eISSN - 1540-6237
pISSN - 0038-4941
DOI - 10.1111/ssqu.12884
Subject(s) - mainstream , salience (neuroscience) , immigration , ethnic group , newspaper , salient , perception , media consumption , metropolitan area , social psychology , minority group , sociology , advertising , psychology , political science , geography , media studies , business , neuroscience , anthropology , law , cognitive psychology , archaeology
Objective To examine whether the consumption of Spanish‐language news influences perceptions of issue salience among Latinos, the largest ethnoracial group in the United States. Methods This mixed‐methods analysis incorporates conceptual content analyses of English and Spanish‐language online newspapers from major Latino metropolitan areas, logistic regressions, and robustness checks to predict the salience of Latino issues. Results Spanish‐language news media covers immigration to a much greater extent than mainstream media, even within the same geographical locations; as a result, Latinos who consume Spanish‐language news are more likely to report immigration as a salient issue, even after accounting for important predispositions such as nativity and in‐group linked fate. Conclusion This study highlights the importance of Spanish‐language and ethnic media in a growingly diverse country, where ethnoracial groups will soon make up the majority of the country.