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Resilience in Social Innovation: Lessons from Women Market Traders
Author(s) -
Upadhyaya Shikha,
Rosa Jose Antonio
Publication year - 2019
Publication title -
social science quarterly
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.482
H-Index - 90
eISSN - 1540-6237
pISSN - 0038-4941
DOI - 10.1111/ssqu.12716
Subject(s) - disadvantaged , psychological resilience , sociocultural evolution , ethnography , social capital , resilience (materials science) , sociology , business , economic growth , economics , social science , social psychology , psychology , physics , anthropology , thermodynamics
Objective The article adopts a bottom‐up approach to examine the factors that influence the design, development, and diffusion of social innovation. These factors pertain to sociocultural complexities that complicate the commercial environment. Methods This article presents findings from an ethnographic study of women market traders in Fijian informal marketplaces. These informal marketplaces are communal exchange arenas where many economically disadvantaged individuals come to make their living. Results Findings highlight the resiliency of these traders in overcoming ambiguities and pressures that exist in these marketplaces. Conclusion An understanding of women market traders’ experimentation and strategies to manage daily tensions and policy‐related contradictions can potentially open up ideas for innovative business practices.