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Burying the Hatchet? Elite Influence and White Opinion on the Washington Redskins Controversy *
Author(s) -
Nteta Tatishe M.,
Sharrow Elizabeth A.,
Tarsi Melinda R.
Publication year - 2018
Publication title -
social science quarterly
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.482
H-Index - 90
eISSN - 1540-6237
pISSN - 0038-4941
DOI - 10.1111/ssqu.12406
Subject(s) - elite , offensive , public opinion , scholarship , opposition (politics) , white (mutation) , politics , opinion leadership , rhetoric , political science , sociology , law , public relations , media studies , management , biochemistry , chemistry , linguistics , economics , gene , philosophy
Objective Is the opinion of white Americans regarding the continued use of the Washington Redskins’ team name influenced by their exposure to elite rhetoric that supports a team name change and views the team's name as offensive? Methods In order to explore the potential for elite opinion leadership on white opinion, this article employs a survey experiment embedded in the 2014 Cooperative Congressional Election Study in which respondents were randomly exposed to a message attributed to either Senator Harry Reid (a Democrat), Senator John McCain (a Republican), or NBC Sports broadcaster Bob Costas that details their opposition to the team's name. Results Testing hypotheses derived from the scholarship on elite opinion theory, this article finds that exposure only to a message from Costas on this issue leads respondents to more strongly support a team name change and to more clearly view the term “Redskins” as offensive. Our results (1) further the scholarship on public opinion concerning Native American mascots, (2) suggest the conditions under which the barriers to change in sporting institutions may continue to evolve, and (3) speak to the limits of political elite influence.