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The President on Spanish‐Language Television News[Note 19. Q. A6 (Fraga et al., ): How interested are ...]
Author(s) -
EshbaughSoha Matthew,
Balarezo Christine
Publication year - 2014
Publication title -
social science quarterly
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.482
H-Index - 90
eISSN - 1540-6237
pISSN - 0038-4941
DOI - 10.1111/ssqu.12042
Subject(s) - presidential system , demographics , descriptive statistics , broadcast journalism , political science , presidential campaign , presidential election , news media , spanish language , advertising , psychology , public relations , sociology , linguistics , business , law , politics , demography , statistics , philosophy , mathematics
Objectives Different audience demographics and preferences should produce significant descriptive differences in the content of presidential news, with Noticiero Telemundo (Telemundo) newscasts offering more treatment of presidential news concerning issues pertinent to Latinos than NBC Nightly News (NBC). In addition, presidents can influence Spanish‐language news by targeting policy issues and locations most relevant to Latinos. Methods We offer a basic descriptive comparison of news features and also use probit methodology to predict the conditions that contribute to Spanish‐language presidential news coverage over 85 days in early 2011. Results Although Telemundo and NBC devote a similar amount of coverage to the president, Telemundo appeals to its Latino audience by reporting on issues relevant to Latinos. In addition, presidents increase the likelihood of Spanish‐language news coverage by visiting border states. Conclusions Presidential influence of the news extends to Spanish‐language television, even though Spanish‐language news covers different topics in comparison with English‐language news coverage.