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Antecedents of Message Processing in Persuasion: Traditional and Emergent Perspectives
Author(s) -
Clark Jason K.
Publication year - 2014
Publication title -
social and personality psychology compass
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.699
H-Index - 53
ISSN - 1751-9004
DOI - 10.1111/spc3.12140
Subject(s) - persuasion , psychology , mechanism (biology) , process (computing) , key (lock) , social psychology , persuasive communication , epistemology , cognitive science , computer science , computer security , operating system , philosophy
From more than a half century of formal inquiry, social psychological research on persuasion has revealed a number of distinct processes through which peoples' attitudes can be formed or changed. In particular, a considerable amount of work has been aimed at identifying and understanding factors that determine how much people carefully process persuasive communications. This article provides a review of past approaches, contemporary directions, and key findings corresponding to this mechanism of influence. Furthermore, it focuses on the scientific progression across three primary research generations as a means to describe the current literature and potential avenues for future endeavors.