Populist communication and media environments

Populist leaders and movements have long adapted their communication practices to fit their media environments. Yet, research on the relationship between media and populism has been limited until recently. This article offers an overview of how media researchers have been identifying populist media and communication practices and investigating ways in which media structures may constrain or enable the growth of populist movements. It discusses three different scholarly frameworks that suggest that social media platforms and shifts in news media may be providing new opportunities for populist messages to circulate more widely. These shifts may be a contributing factor to a recent surge in populism across many countries. Finally, this article raises normative questions about journalistic practices and media policy in response to concerns about right‐wing populist communication practices.