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Media work in change: Understanding the role of media professionals in times of digital transformation and convergence
Author(s) -
Malmelin Nando,
Villi Mikko
Publication year - 2017
Publication title -
sociology compass
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.782
H-Index - 31
ISSN - 1751-9020
DOI - 10.1111/soc4.12494
Subject(s) - work (physics) , media industry , digital media , convergence (economics) , sociology , digital transformation , technological convergence , point (geometry) , public relations , transition (genetics) , political science , computer science , engineering , telecommunications , mathematics , mechanical engineering , biochemistry , chemistry , geometry , economic growth , law , economics , gene
This article discusses media work and the changes that have swept the media industry from the vantage point of professionals working in media companies and organisations. The concept of media work guides towards new understanding about the media industry and media professions under digital transition. Media work indicates a move towards more diversified job tasks, closer cooperation among different media professions, increased commercial thinking, and interaction with audiences.