Using Dramaturgy to Better Understand Contemporary Western Tattoos

Spurred on by increasing participation rates, scholarship on tattoos in Western societies has increased noticeably in recent decades. Often focusing on members of the middle class, scholars have assumed that the increasing number of people with tattoos is evidence of mainstream acceptance. In the following article, I critically evaluate claims of tattoo's new mainstream status. Rather than being embraced by the mainstream and power elite, studies and legal proceedings show that tattoos and piercings are only tolerated to a certain degree. I suggest that applying Erving Goffman's dramaturgical approach to contemporary tattoos provides a more complete understanding of tattoo's cultural location. It also allows the focus of the discussion to move beyond the individual attributes and motivations of tattoo wearers and onto the social interactions surrounding them. Moreover, a dramaturgical analysis of tattoos shows the need to properly differentiate between tattoos that are always visible and those that can be concealed. I end by offering a conceptualization of visible tattoos for future sociological research.