Premium
The Field of American Media Sociology: Origins, Resurrection, and Consolidation
Author(s) -
Brienza Casey,
Revers Matthias
Publication year - 2016
Publication title -
sociology compass
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.782
H-Index - 31
ISSN - 1751-9020
DOI - 10.1111/soc4.12384
Subject(s) - sociology , journalism , scholarship , field (mathematics) , everyday life , media studies , social science , consolidation (business) , mass media , perspective (graphical) , epistemology , political science , law , philosophy , mathematics , accounting , artificial intelligence , computer science , pure mathematics , business
This contribution is written against the backdrop of the historic dispersal of early American media sociology out from the core concerns of the discipline and into various importer academic disciplines (including communication, journalism, and media studies) and an ever‐growing pervasiveness of media in everyday life which is reflected by a resurgence of sociological scholarship in the United States since the early 2000s. The article divides the field in works that study media inwards – along the threefold dimensions of production and technologies, communication and discourse, reception and effects – and works that study media outwards. We argue that this latter perspective, examining broader theoretical, methodological, and substantive social implications of mass‐mediated communication, is the most promising one for a mature field of American media sociology. On this basis, we conclude with some suggestions regarding possible new, and as of yet understudied, lines of inquiry for future media sociologists.