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Regulating Pharmaceutical Industry Marketing: Development, Enforcement, and Outcome of Marketing Rules
Author(s) -
Mulinari Shai
Publication year - 2016
Publication title -
sociology compass
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.782
H-Index - 31
ISSN - 1751-9020
DOI - 10.1111/soc4.12335
Subject(s) - pharmaceutical marketing , nexus (standard) , enforcement , marketing , context (archaeology) , pharmaceutical industry , business , intervention (counseling) , work (physics) , process (computing) , public relations , sociology , microbiology and biotechnology , political science , law , engineering , psychology , biology , computer science , mechanical engineering , paleontology , psychiatry , embedded system , operating system
This essay reviews work in sociology and cognate fields regarding pharmaceutical marketing and its regulation. In particular, it considers how this literature contributes to a better understanding of the process of pharmaceuticalization, defined as “the translation or transformation of human conditions, capabilities, and capacities into opportunities for pharmaceutical intervention.” The review addresses two research areas that offer productive avenues of investigations of the marketing‐regulatory nexus in the context of pharmaceuticalization. The first concerns the sociopolitical mechanisms underlying development and enforcement of marketing rules. The second considers the impact of rules and enforcement schemes on corporate marketing practices and, consequently, on the shaping of pharmaceutical markets and health.