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Social Movement Engagement over the Long Haul: Understanding Activist Retention
Author(s) -
Bunnage Leslie A.
Publication year - 2014
Publication title -
sociology compass
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.782
H-Index - 31
ISSN - 1751-9020
DOI - 10.1111/soc4.12141
Subject(s) - scholarship , sociology , empowerment , social movement , civic engagement , public relations , the internet , social engagement , social psychology , social science , political science , psychology , politics , world wide web , computer science , law
This article offers a broad review of the scholarship of the ‘retention’ of social movement activists, examining it from the individual, social relational, and organizational levels of analysis. The following contribute to the likelihood that a participant sustains their engagement: accommodation of individual needs and motivations, a social network to reinforce attachment to activism, and a successful organization that promotes its members' empowerment. The conclusion considers the insights gained from the scholarship so that organizations might increase activist persistence and notes gaps that merit further study, particularly regarding the emerging effects of ‘internet communication technology’ (ICT).