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Cultural tourism and rural entrepreneurship: A case study of a Scandinavian literary festival
Author(s) -
Marcouiller David W.,
Westeren Knut Ingar
Publication year - 2019
Publication title -
regional science policy and practice
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.342
H-Index - 8
ISSN - 1757-7802
DOI - 10.1111/rsp3.12200
Subject(s) - visitor pattern , entrepreneurship , tourism , norwegian , business , marketing , function (biology) , cultural heritage , work (physics) , political science , finance , engineering , linguistics , philosophy , evolutionary biology , computer science , law , biology , programming language , mechanical engineering
Tourism demand within peripheral regions reflects visitor motivations to seek experiences constrained by attributes that involve the abilities of these visitors. Often, the basis of tourism supply is driven by accessible publicly‐owned common‐pool resources that exist as regional economic assets yet are unpriced in the marketplace. Free‐riding prevails as rent‐seeking firms utilize non‐marketed natural and cultural assets in their production practices. The work reported here develops concepts that illustrate keys to successful cultural tourism entrepreneurship using a case study of a festival on the Norwegian coast that features the treasured literary works of Olav Duun. Results suggest that public‐private partnerships can be used to stimulate entrepreneurial activity. Further, success is a function of managerial expertise in attaining visitor experience that falls within the flow channel.