Premium
Improving Perceptions of the Insurance Industry: The Influence of Insurance Professionals
Author(s) -
Karl J. Bradley,
Wells Brenda
Publication year - 2016
Publication title -
risk management and insurance review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.386
H-Index - 16
eISSN - 1540-6296
pISSN - 1098-1616
DOI - 10.1111/rmir.12058
Subject(s) - insurance industry , reputation , business , perception , test (biology) , actuarial science , banking industry , accounting , political science , psychology , law , paleontology , neuroscience , biology
The “talent crisis” in the insurance industry is well documented. Solutions to this crisis, however, are not plentiful. One of the major challenges faced by the industry is its reputation. We hypothesize that opinions of the industry can be changed through brief but specific education efforts. We test our hypothesis at a major university and find very strong support for our hypothesis.