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Change in Public Concern and Responsive Behaviors Toward Air Pollution Under the Dome
Author(s) -
Qin Chuanshen,
Xu Jianhua,
WongParodi Gabrielle,
Xue Lan
Publication year - 2020
Publication title -
risk analysis
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.972
H-Index - 130
eISSN - 1539-6924
pISSN - 0272-4332
DOI - 10.1111/risa.13177
Subject(s) - beijing , air pollution , dome (geology) , china , pollution , behavior change , environmental health , psychology , public health , political science , social psychology , business , medicine , ecology , paleontology , nursing , law , biology
This study evaluates the effect of the documentary Under the Dome on the concern and responsive behaviors of the public regarding air pollution in China, with two surveys conducted before and after watching the documentary. Employing difference‐in‐differences regression, this study answers two research questions: (1) Does Under the Dome change public concern about air pollution? (2) Does Under the Dome change public behaviors in response to air pollution, including protective behaviors (i.e., wearing face masks) and mitigation behaviors (i.e., reducing car driving)? We find that the information campaign (1) protects against the decline of public concern about air pollution in Beijing and (2) moderates the degree to which people's perceived severity, perceived susceptibility, and sense of self‐efficacy influence protective behaviors and moderates the degree to which people's belief in the cooperative behaviors by others influences mitigation behaviors. This study provides evidence that information campaigns of the Under the Dome type are effective in raising public awareness; however, the information campaign did not directly influence public protective and mitigation behaviors.