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Accelerated innovation through repurposing: exaptation of design and manufacturing in response to COVID‐19
Author(s) -
Liu Wei,
Beltagui Ahmad,
Ye Songhe
Publication year - 2021
Publication title -
randd management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.253
H-Index - 102
eISSN - 1467-9310
pISSN - 0033-6807
DOI - 10.1111/radm.12460
Subject(s) - exaptation , repurposing , context (archaeology) , industrial organization , business , variety (cybernetics) , product (mathematics) , marketing , knowledge management , computer science , engineering , biology , paleontology , genetics , geometry , mathematics , artificial intelligence , waste management
As the COVID‐19 pandemic spread across the globe in the first quarter of 2020, demand for specialised equipment in hospitals soared. As a result, firms from a variety of sectors repurposed their design and manufacturing to create new products in days. By examining 80 cases of this accelerated innovation, the research investigates how a shared purpose drives change in the innovation process. It applies the lens of exaptation – the discovery of unintended functions for technologies – to explain how product complexity and ecosystem structure affect accelerated innovation in this context. The research extends the application of exaption to manufacturing as well as product design; it identifies a relationship between complexity, exaptation and ecosystems. The research suggests that the ability to exapt design and manufacturing can determine a firm’s ecosystem role. These results lead to implications for theory and for practice, during the response to and recovery from the crisis.