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Determinants of idea sharing in crowdsourcing: evidence from the automotive industry
Author(s) -
Schäper Thomas,
Foege J. Nils,
Nüesch Stephan,
Schäfer Sebastian
Publication year - 2021
Publication title -
randd management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.253
H-Index - 102
eISSN - 1467-9310
pISSN - 0033-6807
DOI - 10.1111/radm.12429
Subject(s) - crowdsourcing , automotive industry , altruism (biology) , product (mathematics) , perception , business , sharing economy , marketing , knowledge management , psychology , computer science , social psychology , engineering , world wide web , geometry , mathematics , neuroscience , aerospace engineering
Drawing on external ideas through crowdsourcing has become common practice for firms that seek to improve and extend their product portfolios. As these initiatives often address the users of products, it is essential for firms to recognize those attributes that determine these individuals' willingness to share their ideas. This study takes the example of the automotive industry to examine how three attributes of car drivers determine their sharing behavior – that is, altruism, psychological ownership of ideas, and trust in car manufacturers. Our findings suggest that trust and altruism strengthen idea sharing, while psychological ownership weakens it. Furthermore, we find that car drivers' perception of sharing‐related risk acts as an important boundary condition for these relationships.