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First‐mover strategy, resource capacity alignment, and new product performance: a framework for mediation and moderation effects
Author(s) -
Hsiao YungChang,
Chen ChungJen,
Guo RueyShan,
Hu KaeKuen
Publication year - 2017
Publication title -
randd management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.253
H-Index - 102
eISSN - 1467-9310
pISSN - 0033-6807
DOI - 10.1111/radm.12157
Subject(s) - moderation , core competency , contingency , business , contingency theory , core product , mediation , industrial organization , new product development , resource (disambiguation) , knowledge management , perspective (graphical) , resource based view , core (optical fiber) , first mover advantage , product (mathematics) , process management , computer science , marketing , competitive advantage , computer network , telecommunications , linguistics , philosophy , geometry , mathematics , machine learning , artificial intelligence , political science , law
Based on the competence‐based perspective and contingency perspective, this study attempts to examine the relationships among first‐mover strategy, a firm's core capacity, resource allocation, and new product performance. Our findings indicate that (1) firms achieve a better new product performance when adopting first‐mover strategy and having an excellent core capacity, and (2) firms achieve a better new product performance if their core capacity (technical and managerial) fits the resource allocation they implement. Managerial implications and future research directions are discussed.