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Technology roadmapping ( TRM ) and strategic alignment for an applied research centre: a case study with methodological contributions
Author(s) -
Loyarte Edurne,
Posada Jorge,
Gaines Seán,
Rajasekharan Shabs,
Olaizola Igor G.,
Otaegui Oihana,
Linaza María Teresa,
Oyarzun David,
Pozo Arantza,
Marcos Gorka,
Florez Julian
Publication year - 2015
Publication title -
randd management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.253
H-Index - 102
eISSN - 1467-9310
pISSN - 0033-6807
DOI - 10.1111/radm.12098
Subject(s) - process (computing) , process management , competitive advantage , computer science , case study research , business , knowledge management , management science , marketing , engineering , operating system
Technology roadmapping provides a strategic tool to help companies develop an outside‐in view and challenge their current competitive perspectives. In this paper, the authors describe the roadmapping process, which is aligned, with the research and development ( R & D ) strategy of an applied research centre. This process is based in an adapted combination of state‐of‐the‐art methodologies, and as a result, the case study shows interesting findings in terms of R & D strategy, technology strategy and roadmapping processes and methodology.