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Value creation from the innovation environment: partnership strategies in university spin‐outs
Author(s) -
Lubik Sarah,
Garnsey Elizabeth,
Minshall Tim,
Platts Ken
Publication year - 2013
Publication title -
randd management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.253
H-Index - 102
eISSN - 1467-9310
pISSN - 0033-6807
DOI - 10.1111/radm.12006
Subject(s) - general partnership , value (mathematics) , sample (material) , business , industrial organization , value creation , marketing , knowledge management , computer science , finance , chemistry , chromatography , machine learning
University spin‐out ( USO ) companies play an increasingly important role in generating value from radical, generic technologies, but this translation requires significant resources from other players to reach the market. Seven case studies illuminate how relationships with each type of partner can be leveraged to help the firm create value. We find that most firms in the sample are aware of the importance of corporate partners and actively seek to cultivate these relationships, but may not be taking full advantage of the resources available through nonparent academic institutions and other USOs with similar or complementary technologies.