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Providing Public Servants What They Need: Revealing the “Unseen” through Data Visualization
Author(s) -
Isett Kimberley R.,
Hicks Diana M.
Publication year - 2018
Publication title -
public administration review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.721
H-Index - 139
eISSN - 1540-6210
pISSN - 0033-3352
DOI - 10.1111/puar.12904
Subject(s) - visualization , comprehension , value (mathematics) , information visualization , data visualization , computer science , data science , public relations , political science , artificial intelligence , machine learning , programming language
Electronic media has enabled new forms of communication with the potential to provide more effective means of conveying evidence to public servants. This article explores what is known about the use of these new capacities in public affairs to visualize the results of research. The authors first explore the value of visual engagement for increasing comprehension. Then, they examine what is known of studies of the effectiveness of visualization and offer basic design principles that underpin effective visualization. Finally, two original public affairs examples are presented to illustrate what is possible .