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Coverage and Campaign Coffers in 2012: Enduring Strategies and Changes in Presidential Primaries
Author(s) -
Cassino Dan
Publication year - 2018
Publication title -
presidential studies quarterly
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.337
H-Index - 5
eISSN - 1741-5705
pISSN - 0360-4918
DOI - 10.1111/psq.12462
Subject(s) - polling , tobit model , presidential system , political science , commission , federal election , presidential election , media coverage , advertising , content analysis , public relations , public administration , politics , business , media studies , economics , law , sociology , social science , computer science , econometrics , operating system
Mutz’s seminal work on the effect of media coverage on campaign contributions is now more than 20 years old. Using a combination of Federal Election Commission contribution data, aggregated polling data, and analysis of media content from news broadcasts, Tobit regression analysis is used to determine which factors led small and large contributors to give money to candidates in the 2012 Republican presidential primary. The results largely confirm Mutz’s findings, showing the highly strategic behavior of both small and large contributors, though large contributors seem to be much more effective in giving money where it is likely to make a difference.