Measuring and Reducing Religious Bias in Post‐Conflict Zones: Evidence from C ôte d' I voire

This article explores how religious bias, once it has been cultivated through politicization and violence, can be reduced. Using foundations from social identity theory and superordinate goal theory, I develop post‐conflict bias reduction strategies that include competing types of superordinate messages, economic and theological, as well as different sources of those messages. To test these strategies, I use video‐based information treatments coupled with I mplicit A ssociation T ests in Bouaké, C ôte d' I voire. The experimental findings point to three conclusions. First, implicit M uslim‐ C hristian bias in the study area remains high. Second, Christians in the study tend to be more biased against M uslims than M uslims are against C hristians. Third, the effectiveness of treatments depends on the subjects who receive those treatments: theological messages are most effective in reducing bias among M uslims, regardless of their source, and strategies that rely on political leaders to deliver messages perform best among C hristians, regardless of the content.