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When Triple‐A Supply Chains Meet Digitalization: The Case of JD.com's C2M Model
Author(s) -
Mak HoYin,
Max Shen ZuoJun
Publication year - 2021
Publication title -
production and operations management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 3.279
H-Index - 110
eISSN - 1937-5956
pISSN - 1059-1478
DOI - 10.1111/poms.13307
Subject(s) - supply chain , business , adaptability , supply chain management , process management , upstream (networking) , product (mathematics) , process (computing) , information flow , variety (cybernetics) , supply chain risk management , industrial organization , service management , operations management , marketing , computer science , telecommunications , economics , management , linguistics , philosophy , geometry , mathematics , artificial intelligence , operating system
The Triple‐A supply chain (Lee 2004) has become one of the most influential concepts for practitioners and researchers in supply chain management. It stipulates that supply chains should strive to improve along the dimensions of agility, adaptability, and alignment, as opposed to focusing exclusively on cost and efficiency improvements. While various strategies have since been adopted across different industries to foster the Triple‐A, the digitalization movement poses both new challenges and opportunities for developing Triple‐A supply chains. In this article, we shall discuss an emerging mode of supply chain innovation, known as the consumer‐to‐manufacturer (C2M) model, and how it enables new possibilities for achieving Triple‐A “digital” supply chains. C2M establishes digital links between end consumers and upstream manufacturers and product designers, and provides a variety of tactics to shorten the information flow process of the supply chain. Our discussion focuses on the implementation of C2M at JD.com, a leading online retailer in China.