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Introduction to the Special Issue on Perspectives on Big Data
Author(s) -
Singhal Kalyan,
Feng Qi,
Ganeshan Ram,
Sanders Nada R.,
Shanthikumar J. George
Publication year - 2018
Publication title -
production and operations management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 3.279
H-Index - 110
eISSN - 1937-5956
pISSN - 1059-1478
DOI - 10.1111/poms.12939
Subject(s) - big data , personalization , supply chain , function (biology) , computer science , business , service (business) , marketing , evolutionary biology , biology , operating system
Big data has the potential of offering valuable insights into the way organizations function, and it is changing the way organizations make decisions. Nine invited essays provide a wide range of perspectives on the role of big data in customer‐driven supply chains, healthcare operations, retail operations, demand planning and manufacturing, environmental and social issues, humanitarian operations, agriculture supply chains, and service operations. Decision makers should have clean, valid, and reliable data, and they should have a thorough understanding of the contexts of applications. Big data shorten virtual distance to customers, and thus facilitate personalization of products and services. Successful implementation of big data applications requires sharing the data with appropriate stakeholders.