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P eter W inch on the Concept of Persuasion
Author(s) -
Durante Raffaele
Publication year - 2016
Publication title -
philosophical investigations
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.172
H-Index - 14
eISSN - 1467-9205
pISSN - 0190-0536
DOI - 10.1111/phin.12096
Subject(s) - persuasion , point (geometry) , order (exchange) , epistemology , computer science , advertising , philosophy , psychology , social psychology , mathematics , business , geometry , finance
The aim of the paper is to give an account of P eter W inch's conception of persuasion . According to W inch, persuasive arguments are those carried out in order to let an interlocutor with a different world picture, and thus a different epistemology, see the point of our practices and beliefs. This involves convincing him of the fact that his way of thinking is neither unique nor better than other ones. Furthermore, given that there is no guarantee that one can arrive at a complete understanding of alien practices, persuasion may, in some cases, aim at the impossible.