Whose personality is better, mine or my partner's? Self‐enhancement bias in relationships

Previous research has documented self‐enhancement and relationship partner‐enhancement motivations, but not examined whether individuals view themselves or their partners more favorably, overall. The authors conducted three studies that revealed a general tendency to favor oneself over one's partner in direct self–partner personality comparisons. This illustrated a motivational precedence of self‐enhancement over partner‐enhancement goals. In Study 1, participants rated self‐only traits more favorably than partner‐only traits. In Studies 2 and 3, participants rated desirable traits as more characteristic of themselves than their partner, particularly when traits were more relevant to personal than relationship success. The authors also found that this self‐favoring bias was weaker (typically nonexistent) among those with higher relationship satisfaction, lower self‐esteem, or lower self‐deceptive tendencies. The authors discuss practical, theoretical, and methodological implications.