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Algorithmic management in food‐delivery platform economy in China
Author(s) -
Huang Hui
Publication year - 2023
Publication title -
new technology, work and employment
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.889
H-Index - 45
eISSN - 1468-005X
pISSN - 0268-1072
DOI - 10.1111/ntwe.12228
Subject(s) - control (management) , process (computing) , corporate governance , work (physics) , china , monopoly , production (economics) , digital economy , business , industrial organization , process management , computer science , knowledge management , economics , engineering , market economy , management , world wide web , microeconomics , mechanical engineering , law , political science , operating system
This article investigates the organisation of work under algorithmic control in the platform economy. Based on a 1‐year ethnographic study conducted at top food‐delivery platforms in China, this study finds two main mechanisms for organising labour under algorithmic management: the virtual organisation of labour and algorithm‐driven labour process control. First, platform drivers are reorganised in an outsourced labour force, placed in application‐based virtual‐networked production under sophisticated technological infrastructure. Second, to habituate drivers to the virtual mode of production, food‐delivery platforms utilise four algorithm‐driven control techniques, which are identified as: smart machinery control, information monopoly, management by multi‐stakeholders, and ‘carrots and sticks’. The findings highlight the process of algorithmic design in configuring a digital managerial ecosystem for platform governance and contribute to emerging debates on algorithmic management.