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‘Becoming mainstream’: the professionalisation and corporatisation of digital nomadism
Author(s) -
Aroles Jeremy,
Granter Edward,
Vaujany FrançoisXavier
Publication year - 2020
Publication title -
new technology, work and employment
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.889
H-Index - 45
eISSN - 1468-005X
pISSN - 0268-1072
DOI - 10.1111/ntwe.12158
Subject(s) - mainstream , appeal , sociology , media studies , digital media , dimension (graph theory) , relation (database) , digital revolution , order (exchange) , public relations , epistemology , political science , computer science , business , law , philosophy , mathematics , finance , database , pure mathematics
Digital nomadism, a mobile lifestyle that encompasses a wide array of professional endeavours, ranging from corporate remote workers to digital entrepreneurs, has benefitted from a steadily growing appeal. Despite this, there is a dearth of research exploring the premises and development of digital nomadism. This paper is concerned with the image of digital nomadism, its underlying structure and practices, and its relation to the current world of work. In order to explore these aspects and problematise digital nomadism, the paper traces the development of digital nomadism and takes inspiration from the Deleuzo‐Guattarian image of the nomad. Adopting a qualitative approach to content analysis, this paper argues that digital nomadism is becoming increasingly institutionalised and professionalised, and, as such, is distant from the emancipatory dimension underlying its discourse and many of its cultural representations. Overall, digital nomadism appears as an extension of capitalist logics, rather than an alternative to them.