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Triangular love–hate: management and control in creative crowdworking
Author(s) -
Schörpf Philip,
Flecker Jörg,
Schönauer Annika,
Eichmann Hubert
Publication year - 2017
Publication title -
new technology, work and employment
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.889
H-Index - 45
eISSN - 1468-005X
pISSN - 0268-1072
DOI - 10.1111/ntwe.12080
Subject(s) - creativity , control (management) , bureaucracy , power (physics) , management control system , public relations , social control , business , sociology , management , psychology , social psychology , political science , law , economics , social science , politics , physics , quantum mechanics
This article analyses the ways in which creative crowdwork is managed and controlled within social and economic power relations. It presents findings from a research project on creative crowdworkers focussing on aspects of management and control. The research shows that the design of the platforms and the strategies of their operating companies clearly structure the triangular relationship between platform, clients and workers. In addition to bureaucratic rules and surveillance exercised by the platform, rating opportunities and other control features utilised by clients strongly impact on crowdworkers’ time use, income and creativity and thus on their working and living conditions.