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Technology‐Driven Alteration of Nonverbal Cues and its Effects on Negotiation
Author(s) -
Baten Raiyan Abdul,
Hoque Ehsan
Publication year - 2021
Publication title -
negotiation journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.238
H-Index - 32
eISSN - 1571-9979
pISSN - 0748-4526
DOI - 10.1111/nejo.12347
Subject(s) - nonverbal communication , negotiation , warrant , psychology , identity (music) , cognitive psychology , identity negotiation , social psychology , computer science , communication , aesthetics , political science , law , business , philosophy , finance
A person’s appearance, identity, and other nonverbal cues can substantially influence how one is perceived by a negotiation counterpart, potentially impacting the outcome of the negotiation. With recent advances in technology, it is now possible to alter such cues through real‐time video communication. In many cases, a person’s physical presence can explicitly be replaced by 2D/3D representations in live interactive media. In other cases, technologies such as deepfake can subtly and implicitly alter many nonverbal cues—including a person’s appearance and identity—in real time. In this article, we look at some state‐of‐the‐art technological advances that can enable such explicit and implicit alterations of nonverbal cues. We also discuss the implications of such technology for the negotiation landscape and highlight ethical considerations that warrant deep, ongoing attention from stakeholders.