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Cognitive and Neurological Mechanisms of Cuteness Perception: A New Perspective on Moral Education
Author(s) -
Zhang Zhicong,
Zhou Jiaxian
Publication year - 2020
Publication title -
mind, brain, and education
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.624
H-Index - 35
eISSN - 1751-228X
pISSN - 1751-2271
DOI - 10.1111/mbe.12252
Subject(s) - perception , perspective (graphical) , compassion , psychology , empathy , social psychology , cognition , moral disengagement , cognitive psychology , computer science , neuroscience , artificial intelligence , political science , law
Effects of cuteness‐perception on individual cognition, emotion, behavior have significant implications for moral education. On the one hand, cuteness perception will make individuals think that moral violations are more serious and lead to tougher moral judgments; on the other hand, cuteness perception can activate moral emotions such as compassion and empathy, and induce to expand the scope of moral concern. Cuteness perception can also promote people to engage in altruistic moral behaviors such as donating, helping, etc. Based on these findings, we suggest to provide the lively content of moral education with diverse educational forms and take advantage of the anthropomorphic effect of cuteness while reduce the negative effects of cuteness.