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Scottish, English, British?: Innovations in Attitude Measurement
Author(s) -
Llamas Carmen,
Watt Dominic
Publication year - 2014
Publication title -
language and linguistics compass
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.619
H-Index - 44
ISSN - 1749-818X
DOI - 10.1111/lnc3.12109
Subject(s) - linguistics , psychology , history , sociology , philosophy
This paper reviews techniques used in the direct, quantitative measurement of attitudes, before discussing the advantages of employing Visual Analog Scales. Innovative uses of these methods were developed for utilization in the large‐scale sociophonetic study Accent and Identity on the Scottish/English Border . The paper presents the ‘Attitude Analog Scale’ and the ‘Relational Analog Scale’, which were devised as a way of examining attitudes towards national identities among the inhabitants of this border region.