The Question of Cultural Change in the Social Scientific Study of Religion: Notes from the Emerging Church

This article explores how anthropological models of cultural change bolster the social scientific study of the Emerging Church movement. A distinction is drawn between market‐oriented approaches to change that measure institutional growth and decline and cultural‐oriented approaches that address broader effects on sociocultural systems. Emphasis is placed on models that emphasize change occurring internal to cultural systems and that recognize the co‐occurrence of cultural durability and transformation. This theoretical exploration is grounded in more than three years of ethnographic fieldwork conducted among Emerging evangelical communities in the midwestern United States.