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Reducing the Carbon Footprint within Fast‐Moving Consumer Goods Supply Chains through Collaboration: The Manufacturers' Perspective
Author(s) -
Theißen Sebastian,
Spinler Stefan,
Huchzermeier Arnd
Publication year - 2014
Publication title -
journal of supply chain management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 3.75
H-Index - 92
eISSN - 1745-493X
pISSN - 1523-2409
DOI - 10.1111/jscm.12048
Subject(s) - sustainability , business , carbon footprint , supply chain , industrial organization , maturity (psychological) , supply chain management , marketing , cost reduction , greenhouse gas , environmental economics , process management , economics , psychology , ecology , developmental psychology , biology
Within the sustainability arena, CO 2 reduction has emerged as a key challenge for manufacturers in the fast‐moving consumer goods industry. This goal needs to be balanced against the competitive priorities of cost and responsiveness. Emissions‐reducing efforts are driven by the need to comply with expectations from industry and end customers and by opportunities for energy and cost savings. Manufacturers are now looking beyond their corporate boundaries to find new ways to reduce emissions along the supply chain. There is a need for research to address supplier selection in the face of sustainability challenges and provide insights about the factors affecting the transfer of sustainability skills between the manufacturer and its suppliers. This multiple case study investigates the factors that influence an organization's readiness to engage in a collaborative CO 2 reduction management ( CCRM ) approach. We find that partner selection for CCRM exhibits path dependency in terms of the manufacturer's maturity level of sustainability; characteristics of key downstream customers, in turn, are shown to also impact this selection.