Open AccessAirport Servicescape, Approach Intentions, and the Mediating Role of Perceived Merchandise Value and Shopping Value 1
Author(s) -
Zhou Chenchen,
Gou Mingxia,
Ji Ming,
LI YING,
You Xuqun
Publication year - 2021
Publication title -
japanese psychological research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.392
H-Index - 30
eISSN - 1468-5884
pISSN - 0021-5368
DOI - 10.1111/jpr.12302
Subject(s) - servicescape , value (mathematics) , cognition , psychology , international airport , advertising , business , marketing , computer science , engineering , transport engineering , machine learning , neuroscience , service (business)
Despite the large body of work on approach intentions in airport servicescapes, literature considering cognitive evaluations as a possible mediator is lacking. The aim of this study is to address this gap in literature by investigating the effect of an airport servicescape environment on approach intentions through cognitive evaluations on the foundation of the stimulus–organism–response framework. Data of 484 passengers at Chinese international airports were collected. Overall, perceived merchandise value significantly mediated the relationship between airport servicescapes and approach intentions; perceived merchandise value and shopping value acted as chain mediators between airport servicescapes and approach intentions. The theoretical implications are discussed, and the results could be used by airport stores to achieve higher approach intentions.