Open AccessAssimilation Effects of Eye Shadow on Facial Colors
Author(s) -
Kiritani Yoshie,
Komuro Yurina,
Okazaki Akane,
Takano Ruriko,
Ookubo Noriko
Publication year - 2017
Publication title -
japanese psychological research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.392
H-Index - 30
eISSN - 1468-5884
pISSN - 0021-5368
DOI - 10.1111/jpr.12164
Subject(s) - hue , lightness , mathematics , perception , psychology , computer vision , face perception , shadow (psychology) , face (sociological concept) , chromaticity , artificial intelligence , computer science , social science , neuroscience , sociology , psychotherapist
Makeup can change facial complexion, making it of interest both practically and for empirical research on perception. We examined the assimilation effect of eye shadow on complexion using two series of eye shadows: typical colors that are not evenly saturated and colors with saturation as even as possible. Twenty participants assessed the degree of redness in reddish faces, yellowness in yellowish faces, and lightness in both faces via paired comparisons. The results indicated that: (a) the reddish face was perceived as redder when it had eye shadow of pinkish and purplish colors or reddish saturated colors instead of containing yellowish components; (b) the yellowish face became less yellow with colors without a greenish or yellowish component; and (c) except for the lighter yellowish shade, eye shadow made the face perceptually darker. We confirmed the assimilation effect of eye shadow on complexion and showed differences in perceptual hue change according to the original face colors.