Open AccessPriming effects under continuous flash suppression: An examination on subliminal bottom‐up processing
Author(s) -
Kido Kaede,
Makioka Shogo
Publication year - 2014
Publication title -
japanese psychological research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.392
H-Index - 30
eISSN - 1468-5884
pISSN - 0021-5368
DOI - 10.1111/jpr.12034
Subject(s) - binocular rivalry , priming (agriculture) , psychology , subliminal stimuli , perception , cognitive psychology , response priming , semantic memory , prime (order theory) , communication , visual perception , lexical decision task , neuroscience , mathematics , cognition , biology , germination , botany , combinatorics
Binocular rivalry is a bistable perception that occurs when two dissimilar stimuli are presented to each eye. Recent studies have demonstrated that the reaction time to target words under binocular rivalry was shortened when semantically related prime words were presented supraliminally ( C ostello, J iang, B aartman, M c G lennen, & H e, 2009). We investigated whether three types of priming (repetition, semantic, and cross‐script) occurred from the prime words presented under binocular rivalry, by using continuous flash suppression paradigm (Tsuchiya, K och, G ilroy, & B lake, 2006). The prime words presented to the suppressed eye invoked repetition and cross‐script priming, but not semantic priming. The results suggested that the stimuli presented to the suppressed eye underwent shape and phonological level processing, but not semantic level processing.