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The road ahead is digital for innovation management and there is no way back
Author(s) -
Wetzels Martin
Publication year - 2021
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/jpim.12571
Subject(s) - digital transformation , new product development , digital revolution , business model , product (mathematics) , innovation management , covid-19 , business , computer science , marketing , telecommunications , industrial organization , world wide web , medicine , geometry , mathematics , disease , pathology , infectious disease (medical specialty)