Premium
Technology Vision for Radical Innovation and Its Impact on Early Success
Author(s) -
Reid Susan E.,
Roberts Deborah,
Moore Karl
Publication year - 2015
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/jpim.12221
Subject(s) - vision , clarity , business , marketing , sample (material) , competitive advantage , industrial organization , sociology , biochemistry , chemistry , chromatography , anthropology
For firms involved with the very early stages of emergent radical innovation, technical goals are often held in the mind(s) of only one or a few individuals. The way these individuals mentally imagine or visualize such goals, or “technology visions,” provides an important looking glass for understanding a firm's progression along the path of involvement from a technical discontinuity toward project‐level and organizational‐level involvement with a given technology. Utilizing a large sample of firms engaged in radical innovation in N orth A merica and the U nited K ingdom, this empirical study examines the impact of five dimensions of technology vision on early success: benefits goals, efficiency goals, magnetism, specificity, and infrastructure clarity. Technology vision is found to have a significant positive impact on technical competitive advantage, early success with customers, and ability to attract capital, as measures of early success.