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P roduct D evelopment and M anagement A ssociation's 2012 C omparative P erformance A ssessment S tudy
Author(s) -
Markham Stephen K.,
Lee Hyunjung
Publication year - 2013
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/jpim.12025
Subject(s) - product (mathematics) , business , marketing , mathematics , geometry
Results of Product Development and Management Association ( PDMA )'s C omparative P erformance A ssessment S tudy are presented from 453 companies. In addition to baseline questions from previous studies, new sections on culture, social media, services, sustainability, open innovation, and global product development practices are introduced. Extensive comparison between the best performing companies and the rest of the sample reveal numerous practices that lead to higher product performance in the market. Comparisons are also made between this study and previous PDMA best practices studies. In addition, geographic differences among N orth A merica, E urope, and A sia are explored. Practices leading to higher commercial performance are identified.