Premium
Perspective: The Green Innovation Value Chain: A Tool for Evaluating the Diffusion Prospects of Green Products
Author(s) -
Olson Erik L.
Publication year - 2013
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/jpim.12022
Subject(s) - business , green innovation , perspective (graphical) , greenhouse gas , value (mathematics) , environmental economics , industrial organization , distribution (mathematics) , resource (disambiguation) , climate change , sustainable development , chain (unit) , economics , computer science , ecology , mathematical analysis , computer network , mathematics , artificial intelligence , machine learning , political science , law , biology , physics , astronomy
Although green products and technologies are heavily promoted by those worried about global climate change and sustainable development, they are frequently unsuccessful in displacing conventional “brown” products in numbers large enough to create meaningful reductions in greenhouse gas emissions and natural resource use. This paper introduces the green innovation value chain ( GIVC ) as a tool for analyzing the financial viability of green products using a multi‐stakeholder perspective that includes manufacturers, distribution channels, consumers, the environment, and governments as separate links in the chain. Hybrid vehicles, such as the T oyota P rius, are used as an illustrative case and are found to be financially unattractive compared with conventional vehicles across the entire GIVC .