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Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing .
Author(s) -
Fogel Andrew
Publication year - 2016
Publication title -
the journal of popular culture
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.238
H-Index - 24
eISSN - 1540-5931
pISSN - 0022-3840
DOI - 10.1111/jpcu.12498
Subject(s) - citation , silver bullet , library science , media studies , advertising , history , sociology , computer science , business , anthropology
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