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Talking Up and Talking Down: The Power of Positive Speaking
Author(s) -
Fiske Susan T.,
Bergsieker Hilary,
Constantine Vanessa,
Dupree Cydney,
Holoien Deborah S.,
Kervyn Nicolas,
Leslie Lisa,
Swencionis Jill
Publication year - 2015
Publication title -
journal of social issues
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.618
H-Index - 122
eISSN - 1540-4560
pISSN - 0022-4537
DOI - 10.1111/josi.12152
Subject(s) - psychology , politeness , negativity effect , dysfunctional family , social psychology , competence (human resources) , interpersonal communication , stereotype threat , stereotype (uml) , developmental psychology , linguistics , clinical psychology , philosophy
Consistent with Lewin's legacy and SPSSI's traditions, out work has focused on inequality and power dynamics between people. Drawing on interpersonal positivity biases, stereotype content emphasizing perceived warmth and competence, and on the compensation effect (trading off warmth and competence), we study how people communicate, understand, and present themselves and others, especially across status divides. First, polite communicators omit negativity in describing individuals, especially stereotyped ones. Negativity omission creates innuendo (its absence implies the negative information), which allows stereotype to stagnate. Listeners understand the innuendo and infer the negativity from its omission. Impression‐managers understand this dynamic and use positive innuendo: They downplay one aspect (e.g., warmth or competence) to convey the other. Status determines which strategy people use: High‐status speakers talk down (warmly), and low‐status speakers talk up (competently). Cross‐race interactions also show this dynamic. This creates dysfunctional inter‐status interactions, the two people operating at crossed purposes.

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