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Social Identity Threat in Response to Stereotypic Film Portrayals: Effects on Self‐Conscious Emotion and Implicit Ingroup Attitudes
Author(s) -
Schmader Toni,
Block Katharina,
Lickel Brian
Publication year - 2015
Publication title -
journal of social issues
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.618
H-Index - 122
eISSN - 1540-4560
pISSN - 0022-4537
DOI - 10.1111/josi.12096
Subject(s) - pride , psychology , ethnic group , ingroups and outgroups , disadvantaged , social psychology , social identity theory , affect (linguistics) , identity (music) , prejudice (legal term) , implicit attitude , minority group , social group , developmental psychology , physics , communication , sociology , political science , anthropology , acoustics , law
Disadvantaged ethnic groups are often portrayed stereotypically in film, but little is known about how such portrayals affect members of those groups. Two experiments examined the affective and attitudinal reactions of Mexican and European Americans to stereotypic film clips of Latinos. Results of Study 1 revealed that stereotypic films cue negative affect among Mexican Americans, regardless of the realism of the portrayals. In Study 2, both Mexican and European Americans felt more self‐conscious when another ingroup member openly laughed at negative Latino stereotypes in a comedy. Across both studies, the importance of ethnic identity exacerbated negative reactions to stereotypic clips and predicted somewhat more negative implicit group attitudes among Mexican Americans. In contrast, group pride mitigated affective costs and predicted greater enjoyment of stereotypical film clips among European Americans. The implications for the role of mass media in creating social identity threat for disadvantaged ethnic groups are discussed.